(Phoenix, June 23, 2025)- In partnership with Arizona Interscholastic Association (AIA), Better Business Bureau Pacific Southwest, Central & Inland California named two high school student-athletes as Ethical Champions from its winners in the BBB Ethical Athlete scholarship program. Through community and self-nominations, high school students are evaluated by a panel of judges for their ability to uphold integrity in the face of ethical and personal challenges, both on and off the court, while participating in sports.

The program recognizes and honors behaviors that positively impact others. Each Ethical Athlete wins a $1,000 scholarship, and Ethical Champions are awarded an additional $2,500 scholarship at AIA’s Champions Gala.

2024-2025 BBB Ethical Champions

• Kendal Bonjour from Williams Field High School in Gilbert
• Tyler Woo from Brophy College Preparatory in Phoenix

Through a self-nomination, Kendal Bonjour explains how she volunteers her time to coach youth on the importance of ethics when competing in races. Although she struggled with body image as an athlete, she was able to navigate the challenge through positive influences and self-discovery.

“I am beyond grateful to use this opportunity to further my education majoring in entrepreneurship and innovation. I’m blessed to represent the female high school student-athletes with this award,” Bonjour shared.

Nominated by his mom, Tyler Woo was once told by a coach that he wouldn’t make the tennis team before tryouts even started. But with determination, he increased his training which then led him to a spot on the varsity team every year. And when he was offered an unfair advantage for a school test, he chose honesty over the shortcut. 

“Throughout my tennis career, I’ve always tried to play with integrity and respect. I’m extremely honored to receive this award and I am going to continue to work for what this award stands for,” shared Woo.

These two students are just a few of the inspiring young leaders chosen as this year’s BBB Ethical Athletes—recognized for their outstanding character, sportsmanship, and dedication to doing the right thing when it matters most.

BBB Ethical Athletes selected for the 2024-2025 school year and awarded a $1,000 scholarship include:

• Alexis Jones from Ironwood High School in Glendale
• Evan Quick from Florence High School in Florence
• Destiny Hernandez from Glendale High School in Glendale
• Campbell Finley from University High School in Tucson

Arizona high school athletes must have a GPA of at least 2.75, enrolled in an AIA-sanctioned school while participating in an AIA-sanctioned sport are eligible. Nominations will reopen on August 1, 2025 at athlete.bbbcommunity.org for the 2025-2026 school year.

Value

BBB encourages businesses to operate with integrity, and helps consumers make wise marketplace decisions. Our innovative approach to business growth provides the tools that companies and entrepreneurs need to build better businesses. Become BBB Accredited and join our mission to create a community of trust.

About Better Business Bureau Serving the Pacific Southwest, Central & Inland California.

Better Business Bureau (BBB) has empowered people to find businesses, brands, and charities they can trust for more than 110 years. In 2024, people turned to BBB.org more than 220 million times for BBB Business Profiles on 5.5 million businesses, and 725,000 times for BBB charity reports on 12,000 local and national charities. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico. Incorporated locally in 1938, BBB Pacific Southwest, Central & Inland California serves Greater Arizona and Southern, Central and Inland California, providing critical tools to ignite success including mentorship, online products, event and meeting spaces. Our objective expertise educates the community on ethical behavior in the marketplace and how businesses can build trust.